no nonsense branding
for no nonsense brands

Discovery. Joy. Invention.

I’m TOM.

I help boutique SMEs cut through the noise with a no-nonsense
5-slide brand system.

control YOUR brand.

without the FLUFF.

So What?


Great question.

I’ve been doing this for ages. Most of the time people just want to know that they aren’t going to get shafted. I’ve worked really hard to make this as pain-free and straightforward as possible.

Branding isn’t rocket science. But it can be a faff.

I haven’t re-invented the wheel, I’ve simply turned it into a simple 5-slide framework.

That’s it. Nothing more. Nothing less.

  • Sometimes I just call this “Housekeeping”: look, we can all clean our own homes. But it’s a faff. It takes time. Stuff is everywhere. Especially when you have kids.

    Well, brands are no different.

    I collate the assets, interview the stakeholders, ask the questions and make the tough decisions that leave you with a neat brand framework so that you can move forward confidently.

  • Brands are fun. You didn’t start a business to be bored did you? Choosing colours, laying out your website, that’s all fun stuff.

    Why do kids love soft play? Because it’s colourful, varied and safe(ish). That’s what I’m here to do: I take the boring bits of branding and give you a 5-slide system that makes it fun again.

    What’s in the 5 slides:

    1. Brand Positioning & Attributes

    2. Visual Identity

    3. Photography & Image Guidelines

    4. Layout Examples for Social, Website and Decks

    5. Verbal Identity

    That’s it.

    It’s all you’ll ever need.

  • Here’s a dirty little secret: agencies pump out monster guidelines because you’ve paid them a lot of money and they want to make you feel like you’re getting bang-for-your-buck.

    And here is another secret: brand guidelines aren’t meant to stop you from going off-piste. They’re meant to give you the confidence to go off-piste safely.

    That’s what I’m selling:

    Discovery. Joy. Invention.

Some DISCOVERY, JOY and INVENTION.

My email address is in the footer. But I feel like a website without a CTA is bad-practice. Even if I personally would never click on one of these buttons.

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